Case Background
● Application Scenario: Custom-branded thermal receipt paper is widely used in chain coffee shops such as Starbucks, Costa, and Luckin Coffee. It serves as a critical component for printing order details, promotional information, and branded content.
● Technical Features: Thermal receipt paper uses heat-sensitive technology to print directly without ink. It can be customized with brand logos, promotional messages, and QR codes, enhancing brand image and marketing efficiency.
Pain Points
1. Limited Brand Promotion: Standard receipt paper focuses solely on order printing and lacks personalized branding, making it hard to differentiate from competitors.
2. Short Print Lifespan: Traditional receipt paper fades quickly, affecting the customer’s ability to retain order information.
3. Missed Marketing Opportunities: Receipt paper is underutilized as a marketing tool, missing the chance to promote brand activities and engage customers.
4. Environmental Concerns: Growing focus on sustainability calls for eco-friendly and BPA-free receipt paper.
Solutions
1. Custom Branding
a. Print brand logos, slogans, and promotional messages on thermal paper, reinforcing brand identity and increasing customer loyalty.
b. Supports multi-color printing (e.g., single-color, dual-color, or full-color) to match the brand’s style and design.
2. High-Quality Printing
a. Premium thermal coating ensures sharp and detailed printing, keeping order details, barcodes, and QR codes legible.
b. Long-lasting prints that maintain clarity for up to 6 months or more, improving customer experience.
3. Integrated Marketing Features
a. Receipt paper can include QR codes or mini-program links, enabling customers to participate in brand activities such as rewards programs, coupon collection, or new product promotions.
b. Scanning data provides valuable insights into customer behavior, helping brands optimize marketing strategies.
4. Eco-Friendly and Sustainable
a. Made from BPA-free, environmentally friendly materials to ensure safety and reduce environmental impact.
b. Options for biodegradable materials or FSC-certified paper meet sustainability goals.
Technical Features
1. Paper Quality and Printing
a. Premium Thermal Paper: Features high-sensitivity thermal coating for sharp and clear printing, compatible with most thermal printers.
b. Long-Term Storage: Supports print preservation for 6 months to over a year, ideal for record-keeping.
c. Surface Treatment: Optional waterproof and oil-proof coatings improve durability.
2. Custom Branding Services
a. Printed Design: Customizable with logos, brand stories, promotional events, and QR codes, with multi-color printing options.
b. Size Options: Available in various sizes (e.g., 80mm×80mm, 57mm×50mm) to fit different receipt printers.
c. Packaging Design: Branded packaging options enhance recognition across the supply chain.
3. Eco-Friendly Standards
a. BPA-free thermal paper ensures safety for consumers and the environment.
b. Recyclable materials align with green packaging and sustainability standards.
Applicable Industries
● Coffee Chains: For printing order details, customer receipts, and branded promotions at chains such as Starbucks, Costa, and Luckin Coffee.
● Food & Beverage: For mid-to-high-end chain restaurants to print orders, bills, and promotional content.
● Retail & Supermarkets: For premium grocery stores and boutiques to print shopping receipts and promote brand events.
● Fast-Moving Consumer Goods (FMCG): Ideal for branding and promotional campaigns in the beverage and food takeaway sectors.
Customization Services
● Size Options: Customizable to popular sizes (e.g., 57mm×50mm, 80mm×80mm) based on printer requirements.
● Printed Content: Custom logos, promotional QR codes, and seasonal campaign messages.
● Eco-Friendly Options: Supports BPA-free and biodegradable materials for sustainable packaging needs.
