Case Background
● Application Scenario: Price tags are widely used in large chain supermarkets (such as Walmart, Carrefour, and RT-Mart) for displaying product prices, discount information, and promotional content.
● Technical Features: Made with durable materials, the tags support high-definition printing and can be customized for size, content, and protective features to ensure clear display and resistance to damage.
Pain Points
1. Fragility of Price Tags: Standard tags tear, fade, or deform easily during frequent replacements, affecting clarity and accuracy.
2. Low Efficiency in Updates: Frequent price adjustments make traditional tag updates time-consuming and inefficient.
3. Inconsistent Branding: Standard tags lack design flexibility to align with the brand’s overall aesthetic.
4. Environmental Concerns: Increasing demand for eco-friendly and recyclable materials.
Solutions
1. High-Quality Printing
a. Premium materials ensure high-definition printing for clear display of prices, barcodes, and promotions.
b. Tags are water-resistant, oil-proof, and scratch-resistant, ideal for complex retail environments.
2. Flexible Customization
a. Available in various tag sizes (e.g., standard shelf tags or POP tags) to meet product specifications.
b. Customizable with brand logos, promotional information, and QR codes to enhance brand recognition.
3. Eco-Friendly and Sustainable
a. Made with recyclable materials or eco-friendly inks, supporting green initiatives.
b. Reusable tag designs reduce resource waste.
4. Improved Information Management
a. Supports thermal printing or RFID technology for quick price updates, reducing labor costs.
Applicable Industries
● Large Chain Supermarkets: For price display and promotional activities on shelves.
● Convenience Stores and Retail: For quick updates of product prices and discounts.
● Other Retail Scenarios: Suitable for offline experience stores and chain pharmacies.
Customization Services
● Tag Size and Shape: Flexible customization based on shelf and packaging needs.
● Brand Design: Provides consistent branding with logos and promotional content.
● Eco-Friendly Options: Supports biodegradable or reusable tag materials to meet sustainability requirements.
