Case Background
● Application Scenario: This thermal receipt paper is mainly used in large chain supermarkets (such as Walmart, Carrefour, and RT-Mart) for printing customer shopping lists, discount details, and loyalty points.
● Technical Features: Made with premium thermal paper material, it ensures high-quality printing and supports customization of brand logos, promotional messages, and QR codes, enhancing brand exposure and customer experience.
Pain Points
1. Print Clarity Issues: Traditional receipt paper often produces unclear prints that fade quickly, making it hard for customers to retain or read information.
2. Lack of Brand Promotion: Receipts are used only for printing information, missing opportunities for branding and marketing.
3. Environmental Concerns: High paper consumption in supermarkets requires more eco-friendly and sustainable materials.
4. Limited Interactivity: Receipt paper is underutilized as a medium to engage customers and foster loyalty.
Solutions
1. High-Quality Printing
a. Uses premium thermal paper for sharp and detailed printing, compatible with most receipt printers.
b. Printed content remains legible for 6 months to over a year, ensuring customers can retain receipts as proof of purchase.
2. Custom Branding Design
a. Receipts can be printed with the supermarket's logo, brand slogans, and promotional activities to reinforce brand identity.
b. Supports multi-color printing (e.g., single-color, dual-color, or full-color) tailored to the supermarket’s visual identity.
3. Integrated Marketing Features
a. Receipts can include QR codes that customers scan to access discounts, redeem loyalty points, or explore new product launches.
b. Scanning data enables precise marketing strategies based on customer behavior.
4. Eco-Friendly and Sustainable
a. Made from BPA-free thermal paper, ensuring safety for humans and the environment.
b. Options for biodegradable or recycled paper materials help supermarkets achieve sustainability goals.
Technical Features
1. High-Quality Paper
a. Uniform thermal coating ensures high sensitivity and clear printing.
b. Durable surface resists scratches, water, and oil, suitable for high-traffic retail environments.
2. Customization Options
a. Flexible Sizes: Available in standard sizes (e.g., 57mm×50mm, 80mm×80mm) or customized dimensions.
b. Printed Content: Customizable with logos, promotional messages, and QR codes for branding.
c. Branded Packaging: Offers customized receipt paper packaging to enhance brand recognition.
Applicable Industries
● Large Chain Supermarkets: For printing shopping lists and promotional information.
● Convenience Stores and Retail Shops: Daily receipt printing and branding promotion.
● Other High-Transaction Scenarios: Pharmacies, chain beauty stores, etc.
Customization Services
● Paper Sizes: Customizable to common or special dimensions based on printer requirements.
● Brand Design: Provides options for logos, promotions, and interactive QR codes.
● Eco-Friendly Options: BPA-free and biodegradable materials available to meet environmental standards.
