Case Background
● Application Scenario: This functional label integrates invisible codes, anti-counterfeiting traceability systems, and marketing tools like cash rewards, applicable to all industries.
● Technical Features: Combines adhesive labels with variable QR codes, dot-matrix invisible codes, and random backside codes. These three codes are interconnected, supporting comprehensive anti-counterfeiting and marketing functions.
Pain Points
1. Issues with Counterfeiting and Diversion: Difficulty in identifying counterfeit products and controlling product diversion damages the brand’s reputation.
2. Lack of Consumer Trust: Consumers are unable to verify product authenticity, affecting purchasing confidence.
3. Difficulty in Data Tracking: Challenges in tracking the full lifecycle of products impact supply chain efficiency.
4. Limited Marketing Effectiveness: Difficulty understanding consumer needs results in suboptimal campaign performance.
Solutions
1. Anti-Counterfeiting Features
a. Variable Code Anti-Counterfeiting: Three-in-one interconnected codes support internal traceability, anti-diversion, and counterfeit prevention.
b. Invisible Dot-Matrix Codes: Undetectable to the naked eye, readable only with professional devices, serving as the last line of brand protection. Codes remain scannable even if reduced to a 3x3mm area.
c. Strong Anti-Tampering: Labels are highly resistant to sunlight, solvent wiping, and wear, maintaining long-term anti-counterfeiting effectiveness.
2. Traceability Features
a. Unique Identity Codes: Each product is assigned a unique "identity code" via QR codes/RFID, enabling full lifecycle management (production, warehousing, shipment, sales).
b. Flow Data Tracking: Real-time monitoring of product flow reduces logistics costs, prevents diversion, and optimizes distribution channel management.
c. Consumer Information Sharing: Consumers can scan codes to access product information while businesses gather data such as demographics and purchase frequency for targeted marketing.
3. Marketing Features
a. Scan-to-Win Campaigns: Consumers can scan codes to participate in cash rewards, points systems, or repurchase programs, boosting loyalty and sales.
b. Flexible Campaign Management: Campaigns can be adjusted by product, specification, or sales region to meet market needs.
Technical Features
1. Code Application Methods
a. Various Formats: Label tagging, packaging code assignment, and inline coding to accommodate different packaging types.
b. Diverse Code Formats: Includes visible codes, invisible codes, internal codes, and combined codes to meet various functional needs.
c. Highly Durable: Integrated code design ensures durability and precise inspection.
2. Invisible Code Features
a. Concealment: Invisible dot-matrix codes are undetectable by the naked eye or traditional devices, requiring specialized equipment to read.
b. Code Variability: Supports encrypted dot-matrix and numeric codes, allowing flexible assignment.
c. Versatility: Suitable for various materials (paper, ceramic, metal, PET plastic), compatible with multiple production lines.
Applicable Industries
● Retail, logistics, food and beverage, pharmaceuticals, cosmetics, home appliances, automotive parts, alcohol, and more.
● Fully customizable label sizes and functional modules to suit different industry and scenario requirements.
