1. The Concept of PDQ
PDQ in packaging stands for Products Display Quickly. Its full name is Products Display Quickly. PDQ is Walmart's abbreviation for product display quickness. In China, it's commonly used as a general term for display boxes, encompassing all packaging used to display products. Packaging is divided into outer packaging, which primarily protects the product and promotes the brand. When products leave the factory and need to be transported to a retail location, they require transit packaging. This transit packaging is then transferred to consumer-facing retail locations like supermarkets and specialty stores. Once at the final retail location, the products need to be displayed on shelves for easy access and convenience. This is when many POSM (Point of Sales) materials are in high demand. In this range of application scenarios, multi-step packaging is found to be costly, labor-intensive, and labor-intensive. To address this problem, PDQ packaging, which integrates protection, display, and sales, was born. With the rapid development of overseas warehouse clubs in China, many, like Sam's Club and Costco, are eliminating the need for intermediate packaging and instead using PDQ and pallets for direct distribution to sales locations. Stacked PDQ directly replaces shelving, integrating circulation, display, and exhibition functions, saving costs and facilitating display.
2. PDQ Advantages and Features
Cost SavingsAs a paper product, cost savings are undeniable. Furthermore, production time is short, with a cycle of 10-14 days (excluding structural design and testing). Because it seamlessly integrates packaging with display racks, it's ideal for businesses looking to quickly evolve their sales strategies in brand promotions.
Lightweight and Compact
PDQ packaging is generally small and lightweight, made of paper. It's suitable for display on tables, temporary booths, and other sales displays, offering great convenience and flexibility.
Branding Effect
PDQ packaging is undoubtedly attractive and attractive for use on promotional counters, at shopping mall checkout counters, and other locations. Due to the paper's unique properties, it offers a very elegant and flexible design. The colors and design elements are highly authentic, significantly enhancing a company's brand image.
3. PDQ Box Introduction
Based on the functional classification of PDQs currently available on the market, they can be primarily divided into PDQs with both circulation and display functions and PDQs with display functions.01 PDQs with both circulation and display functions
Depending on the degree of packaging of the items contained, the market primarily categorizes them into tray-type and tear-off box-type types.Pallet-Type PDQ
Function: Circulation + Display
Application: Large supermarkets, warehouse membership stores
Transportation: Palletized and packaged for circulation, then directly disassembled and sold at the point of sale
Contained Items: Beverages/Alcoholic Beverages/Daily Necessities, etc.
Structural Features: The integral structure of the load-bearing columns and the surface provides excellent load-bearing capacity. Depending on the product's characteristics, load-bearing panels may be added to increase the load-bearing capacity.
Function: Circulation + Display
Contained Items: Fruits, vegetables, snacks, etc.
Application: Large supermarkets, warehouse membership stores
Structural Features: One-piece molding for easy assembly. The four-sided, eight-cornered design with double cardboard slots provides greater load-bearing capacity. This solves the problem of PDQ's lack of a top support surface by using side panels to support it, eliminating overall stability and structural weakness, making it difficult to stack and display products.
Function: Turnover + Display
Application: Large supermarkets, warehouse club stores
Transportation: Pallet and PDQ are packaged and transported together, then disassembled and sold directly at the sales location. Items: Snacks
Structural Features: The corners are relatively strong, minimizing damage to the contents from drops and vibrations. When loaded, the box's deformation is stable, minimizing stacking collapse and ensuring excellent display.
Function: Display + Turnover
Application: Large supermarkets, warehouse club stores. Items: Packaged snacks and lightweight products
Structural Features: Material efficiency, large product exposure area, and convenient access. Transport Scenario: Pallet + PDQ packaging for overall turnover, directly disassembled and assembled for sale at the point of sale.
Function: Turnover + Display
Use: Large supermarkets, warehouse club stores
Transport Scenario: Pallet + PDQ packaging for overall turnover, directly disassembled and assembled for sale at the point of sale. Product Content: Bottled and boxed foods. Structural Features: Effectively secures and protects the product within the display box, with the structure customized to the product.
Function: Turnover + Display
Use: Large supermarkets, warehouse club stores
Transport Scenario: Requires full-case shipping
Product Content: Milk, fruit, etc.
Structural Features: Skylight design protects the product while providing optimal display to consumers.
Function: Turnover + Display
Use: Large supermarkets, warehouse club stores
Transport Scenario: Fragile and easily broken products require partitions between items to prevent exposure during transport, requiring enclosed transportation. Contents: Wine/Beverages/Milk/Food, etc.
Structural Features: The tear-off design can be either visible or concealed. The tear-off design addresses the privacy and security concerns of color boxes and offers high pressure resistance. After loading the pallet, store staff can simply tear it apart, making operation simple and convenient. Flexible display options are available, depending on product sales needs. The tear-off can be single-sided, double-sided, or both.
02 Display PDQ
Display PDQs are primarily categorized by structural features into floor-standing and tabletop display styles (ladder-shaped, bottom-supported).Floor-Standing PDQ
Function: Floor-standing display, flexible placement
Use: Display, on-site advertising, and product display racks
Transportation: Boxing and transportation
Contents: Cosmetics, food, and other small and medium-sized bulk commodities
Structural Features: Available in tabletop and floor-standing configurations, with assembly and disassembly capabilities.
Tabletop PDQ
Function: Display. Compact size allows for placement anywhere, such as on shelves or at checkout counters.Use: Displays on shelves and other tabletops, product displays for on-site advertising.
Transportation: Warehouse shipment/bulk shipment to store for in-store assembly.
Contains: Cosmetics, food, and other small items.
Structural Features: Tabletop and floor-standing design, removable and reusable, easy to assemble.
Shanghai Lingmin Packaging Materials Co., Ltd. has been deeply involved in the packaging industry for 20 years, focusing on technology and service. We continuously deploy high-stability and high-precision production line equipment and continuously improve our production capabilities to provide customers with comprehensive service.
Lingmin has extensive service experience and a deep understanding of various product application scenarios. We also possess both structural design and production capabilities. We can customize a comprehensive packaging solution based on your specific needs. We welcome your inquiries at any time.
